April 22, 2013 -25 DESIGN West exhibition, was held in Silicon Valley, United States. Among the many leading-edge embedded system development companies, ASIC design service providers, device distributors, system integrators and manufactures attending the exhibition, Brite Semiconductor demonstrated a variety of high-speed and low-power solutions, grabbing the attention of both domestic and international customers.

Brite Semiconductor was among the few Chinese design companies who participated in the DESIGN West. Its booth was decorated with race track and windmills, signifying its unique high-speed and low-power IC solutions to the passing exhibition attendees. With increasingly demands for low power consumption, especially for mobile handset devices, in recent years, Brite has  launched a serial of comprehensive low power design solution such as clock gating, power gating, Hvt, Rvt, Lvt, DVFS, power-switch, voltage Island. These solutions have provided a tremendous amount of power saving in both stand-by and dynamic operation mode in the targeted devices. Brite Semiconductor exhibition was focused on its processor solutions based on high-performance ARM Cortex-A9, A7, and low-power Cortex-M0, M0 +, M3. The exhibition also showcased Brite’s low-power design methodology, and complete low power implementation and verification flow. DDR PHY solutions and a complete SIP packaging solution provided at the show also aroused the interest of many attending design engineers and product developers.

Brite semiconductor Marketing & Sales Vice President, Tao Xu, attended this event. “As a leading semiconductor design service company in China, Brite Semiconductor has developed and completed a number of ASIC and SoC projects, employing advanced low power methodology in the 40nm process. Brite Semiconductor aims to provide advanced low power solution and high performance CPU core for customers around the world. Through this exhibition, we have demonstrated Brite Semiconductor exceptional design service, and we expect to gain more business opportunities in North American market”, claimed Mr. Xu.