Midea and Brite Semiconductor Sign Strategic Cooperation Agreement

Date : 2016-05-30 Font size : A A A

May 30, 2016 - GD Midea Air-Conditioning Equipment Co., Ltd. and Brite Semiconductor, a leading ASIC design and turnkey service provider, signed a strategic cooperation agreement and held the opening ceremony of “Media and Brite Semiconductor (SMIC) Joint Research Library” at Midea Air-Conditioning Institute.


Brite Semiconductor was co-founded by Semiconductor Manufacturing International Corporation (SMIC), the largest and most advanced foundry in mainland China, and venture capitalist firms from China and Silicon Valley, with branch offices and sales offices worldwide. With the strategic cooperation with ARM, Synopsys, STATS ChipPAC and so on, Brite provides customers with flexible design and turn-key services.

 

It is learned that Midea and SMIC had signed Memorandum Of Understanding (MOU) with CHEARI (China Testing & Inspection Institute for Household Electric Appliances) and Peking University on the design of power chip and commercialization of products. This time, Midea and Brite reached an agreement on the R&D of IoT chip and packaging and testing technology, which will further strengthen the upstream and downstream integration of China’s Electronics Industry chain, and drive the processes of energy-saving and intelligence of China’s household electric appliances.

 

Qiu Xiangwei, General Manager Assistant of Midea Air-Conditioning Division, Charlie Zhi, President &CEO of Brite Semiconductor, Ian Ng, Senior Manager of SMIC, Dr. Bi Xiaomeng, IoT chip development head of Midea, Feng Yuxiang, Power Chip Technical Director of Midea, and relevant responsible person from two parties witnessed the signing.


Qiu Xiangwei, General Manager Assistant of Midea Air-Conditioning Division


Charlie Zhi, President &CEO of Brite Semiconductor


Qiu Xiangwei and Charlie Zhi signed the strategic cooperation agreement. The two sides agreed to adhere to the principle of complementary advantages, mutual benefit and win-win, relying on Midea air-conditioning, to achieve in-depth cooperation in the field of intelligent control.

 

“Chip technology, as one of the core technologies in household electric appliances, plays a more and more important role in advancing and differentiation aspects, and has gained the most attention from air-conditioning division,” said Qiu Xiangwei, “SMIC and Brite’s technology hold a leading position in mainland China, and we are delighted to have them as Midea’s partners. ”

 

“Midea is one of the most well-known manufacturers of household electric appliances, and this success is attributed to their continuous investment in technology research and development,” said Charlie Zhi, “Brite is honored to establish a joint laboratory for intelligent IoT chip with Midea, and expect to combine our nearly 10 years IC design experiences with Midea’s application ability, to bring more competitive differentiation advantages to Midea’s household electric appliances.”

Midea and Brite Semiconductor Sign Strategic Cooperation Agreement


After the signing ceremony, representatives of both parties attended the opening ceremony of “Media and Brite Semiconductor (SMIC) Joint Research Library”. Combining the advantages of Midea’s application ability and Brite’s IC design capacity, and making full use of SMIC’s advanced process, the Lab will carry out the R&D of key chip in air conditioning application to support Midea air conditioning’s technology leading position.

 

Lastly, Brite semiconductor representatives visited products exhibition hall of Midea Air-Conditioning Institute. Qiu Xiangwei, General Manager Assistant of Midea Air-Conditioning Division, introduced the development and reforming of Midea Air-Conditioning and its technology advantage resulted from technology innovation.

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